Hallmark Cards, Incorporated
USPTO PatentsView assignee record - 96 granted patents across 48 technology areas, recorded in grant years 2015–2025. Grant-trend analysis is cross-referenced to USPTO Patent Public Search; it does not measure application filings, current R&D, or legal strength. Primary class: B42D (BOOKS; Book COVERS; Loose LEAVES; Printed Matter Characterised BY Identification OR Security FEATURES; Printed Matter OF Special Format OR Style NOT Otherwise Provided FOR; Devices FOR USE Therewith A).
The verdict
According to USPTO PatentsView, Hallmark ranks #3,773 of 49,997 tracked US assignees by granted-patent volume, with 96 patents across 48 technology areas.
- #3,773
- of 49,997 US assignees by volume
- Top 6%
- by Innovation Score (57.0/100)
- 16.8
- avg claims per patent
- -28%
- grant velocity, last 5 yrs
USPTO PatentsView assignee plate
Corpus R3773 · US Corporation #3,773 · 96 grants
GRANTS-SMALL · TOP-DECILE · PHOTO-FINISH · CPC-WIDE · INNOV-PAR · CLAIMS-RICH · TYPE-USCORP · VEL-DOWN · BOOK-FULL
- GRANTS-SMALL 96 grants
- TOP-DECILE #3,773/49,997
- PHOTO-FINISH Federal Express
- CPC-WIDE B42D · 48 areas
- INNOV-PAR 57.0/100
- CLAIMS-RICH 16.8 claims/avg
- TYPE-USCORP US Corporation
- VEL-DOWN -28% vel
- BOOK-FULL 10/10 fields
Nearest grant-volume peer: Federal Express Corporation (±0 grants)
Instrument codes from this assignee’s USPTO PatentsView grant sheet: volume band, corpus rank, photo-finish peer, lead CPC, Innovation Score, claim depth, assignee type, velocity, and book completeness. Not a USPTO rating of patent strength.
How Hallmark’s 57.0 Innovation Score adds up
The same four weighted components behind every Innovation Score on PlainPatent: portfolio volume, grant velocity, technology breadth, and claim depth.
Innovation-score neighbourhood around Hallmark
Lowest and highest poles plus nearest Innovation Score peers, not a full corpus board reprint.
- Qualcomm Incorporated · highest
Qualcomm Incorporated · highest
85 score
- Hallmark Cards… · this assignee
Hallmark Cards… · this assignee
57 score
- Kobelco Construction… · near
Kobelco Construction… · near
57 score
- Nice · near
Nice · near
57 score
- S&P Global · near
S&P Global · near
57 score
- Telecom Italia S p A · near
Telecom Italia S p A · near
57 score
- 3D Lighting… · lowest 7
3D Lighting… · lowest
7 score
What this shows Hallmark's Innovation Score is 57.0/100 (top 6% of the PatentsView-derived corpus). The chart places that score against the nearest Innovation Score peers plus corpus poles, not a reprint of the volume ranking.
Does more volume mean deeper claims for Hallmark?
Each dot is one of Hallmark’s 8 nearest volume peers (same corpus rank neighbourhood as the chart above), placed by total granted patents (horizontal) against average claims per patent (vertical). Hallmark’s own 16.8 claims/patent is ABOVE the 11.5 median for these volume peers. More thorough claims than most filers at this scale, not just more of them.
Where Hallmark's grants concentrate
Hallmark Cards, Incorporated is a focused PatentsView assignee: 48 CPC subclasses with 37.5% of grants classified under B42D (BOOKS; Book COVERS; Loose LEAVES; Printed Matter Characterised BY Identification OR Security FEATURES; Printed Matter OF Special Format OR Style NOT Otherwise Provided FOR; Devices FOR USE Therewith A). Peak complete grant year is 2017 (12 grants) versus a trough of 4 in 2023. By volume, Hallmark sits between Federal Express Corporation and Knoll, Inc..
Hallmark's three-year grant acceleration
From 2019–2021 to 2022–2024, Hallmark Cards, Incorporated moved from 22 to 22 grants (1.00x the prior three-year total, a multiple, not a CAGR). See the growth leaderboard.
Who files at Hallmark's volume?
Granted US patents 2015–2025 versus its nearest-ranked assignees by volume, this company marked ◀
- Federal Express
Federal Express Corporation
96 patents
- Floricultura
Floricultura
96 patents
- Hanmi Pharm
Hanmi Pharm. Co., Ltd.
96 patents
- Hellermanntyton
Hellermanntyton Co., Ltd.
96 patents
- J Morita MFG
J. Morita MFG. Corp.
96 patents
- John Bean
John Bean Technologies Corporation
96 patents
- Karma Automotive
Karma Automotive LLC
96 patents
- Knoll
Knoll, Inc.
96 patents
- Hallmark Cards In… ◀
Hallmark Cards, Incorporated
96 patents
What this shows Hallmark holds 96 patents at rank #3,775, shown against the 8 assignees closest to it in grant volume rather than the industry's largest filers.
Companies ranked near Hallmark
By rank, the assignees closest to #3,775 in granted patent volume.
- Federal Express Corporation #3,771 · 96 patents
- Floricultura #3,772 · 96 patents
- Hanmi Pharm. Co., Ltd. #3,773 · 96 patents
- Hellermanntyton Co., Ltd. #3,774 · 96 patents
- J. Morita MFG. Corp. #3,776 · 96 patents
- John Bean Technologies Corporation #3,777 · 96 patents
- Karma Automotive LLC #3,778 · 96 patents
- Knoll, Inc. #3,779 · 96 patents
Leaders in B42D (Books)
Other assignees with the most granted patents in Hallmark's primary technology class.
- Toppan Printing Co., Ltd. 119 in class
- GIESECKE+DEVRIENT Currency Technology GMBH 93 in class
- Sicpa Holding SA 92 in class
- DE LA RUE International Limited 68 in class
- Capital ONE Services, LLC 66 in class
- Viavi Solutions Inc. 54 in class
- American Greetings Corporation 51 in class
- OVD Kinegram AG 44 in class
Assignees with similar portfolio profiles
Two PlainPatent-derived peer sets for Hallmark, neither rank-band nor same-CPC leaders (those blocks stay above). In B42D (Books), Hallmark ranks #10 of 253 assignees by patent count in that subclass.
Similar innovation score
Nearest assignees by Innovation Score (57 here).
Similar claim depth
Nearest assignees by average claims per patent (16.8 here).
Hallmark's Innovation Score vs. every tracked assignee
Composite of portfolio volume, grant velocity, technology breadth, and claim depth (0–100)
57 Top 6% higher than 94% of 49,997 US assignees
Each bar is a band; taller bars hold more US assignees. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source USPTO PatentsView, PlainPatent Innovation Score · 2015–2025
Grants by year
Teal-shaded recent years (2020–present) versus the 2015–2019 baseline. Full figures in the table below.
View data table
| Year | Patents Granted | Share of Period |
|---|---|---|
| 2015 | 11 | 11.5% |
| 2016 | 11 | 11.5% |
| 2017 | 12 | 12.5% |
| 2018 | 8 | 8.3% |
| 2019 | 8 | 8.3% |
| 2020 | 9 | 9.4% |
| 2021 | 5 | 5.2% |
| 2022 | 9 | 9.4% |
| 2023 | 4 | 4.2% |
| 2024 | 9 | 9.4% |
| 2025partial year | 10 | 10.4% |
Which technologies does Hallmark Cards, Incorporated patent most?
Top 15 of 48 technology areas
Data Source
USPTO PatentsView, US granted patents 2015–2025
What to do with this data
Hallmark Cards, Incorporated's patent record in context - here's where to go next.
- Hallmark Cards, Incorporated's lead technology class is B42D (BOOKS; Book COVERS; Loose LEAVES; Printed Matter Characterised BY Identification OR Security FEATURES; Printed Matter OF Special Format OR Style NOT Otherwise Provided FOR; Devices FOR USE Therewith A), 37.5% of its portfolio - see every assignee active in that class. Explore B42D
- Ranked #3,773 of 49,997 tracked assignees by patent volume - see the full leaderboard. See the ranking
- Compare Hallmark Cards, Incorporated against Federal Express Corporation, an assignee filing at a similar volume. Compare portfolios
- Innovation Score of 57.0/100 blends volume, velocity, technology breadth, and claim depth. How it's calculated
Figures reflect USPTO PatentsView grant data through May 2026; pending applications not yet granted are not counted.
Every figure on PlainPatent is rendered directly from USPTO source data, no number is typed in by an editor. This page draws directly on USPTO source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2026.