USPTO 2015–2025 USPTO PatentsView US Corporation

Hallmark Cards, Incorporated

USPTO PatentsView assignee record - 96 granted patents across 48 technology areas, active 2015–2025. Filing-trend and competitive-moat analysis cross-referenced to USPTO Patent Public Search. Primary class: B42D (BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH A).

Compiled byPlainPatent Editorial, US Patent Intelligence Editorial Team · May 15, 2026

Explore the portfolio See the ranking

Total patents granted

CPC technology areas

16.8

Avg claims per patent

-8%

5-year filing velocity

The verdict

Hallmark holds 96 US patents across 48 technology areas, rank #3,775 of 50,000 tracked assignees.

#3,775
of 50,000 US assignees by volume: Top 6%
by Innovation Score (57.0/100): 16.8
avg claims per patent: -8%
filing velocity, last 5 yrs

Portfolio overview

Hallmark Cards, Incorporated has been granted 96 US utility patents between 2015 and 2025, placing Hallmark Cards, Incorporated at rank #3,775 across all assignees tracked by PlainPatent. This portfolio spans 48 distinct Cooperative Patent Classification (CPC) subclasses, averaging 16.8 claims per patent with primary concentration in B42D (BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH A). As a US Corporation, Hallmark Cards, Incorporated is one of the more focused assignees in the PatentsView dataset. By volume, Hallmark sits between Federal Express Corporation (96 patents, rank #3,771) and Knoll, Inc. (96 patents, rank #3,779) - the closest US assignees by grant volume. The composite Innovation Score of 57.0/100 blends portfolio volume, filing velocity, technology breadth, and claim depth into a single comparable measure drawn directly from USPTO PatentsView records.

Filing cadence tells the strategic story. Between 2020 and 2025 the company received 46 grants, compared with 50 in the 2015–2019 window, a -8% shift in five-year velocity. A cooling filing rate may reflect portfolio consolidation, shifting priorities, or reduced R&D throughput. The US Corporation classification further shapes interpretation, since corporate, government, and individual filers pursue patents for materially different reasons.

Claim depth and technology breadth together indicate competitive posture. Hallmark Cards, Incorporated's 16.8 average claims per patent sits within the typical range for solid legal coverage without excessive prosecution cost, while a multi-domain presence across 48 subclasses balances depth with breadth. Combined with portfolio volume, these signals let analysts, investors, and licensing professionals benchmark Hallmark Cards, Incorporated against peers pursuing similar technology classes.

Federal Express

96
Floricultura

96
Hanmi Pharm

96
Hellermanntyton

96
J Morita MFG

96
John Bean

96
Karma Automotive

96
Knoll

96
Hallmark Cards In… ◀

96

What this shows Hallmark holds 96 patents at rank #3,775, shown against the 8 assignees closest to it in grant volume rather than the industry's largest filers.

Companies ranked near Hallmark

By rank, the assignees closest to #3,775 in granted patent volume.

Leaders in B42D (Books)

Other assignees with the most granted patents in Hallmark's primary technology class.

Hallmark's Innovation Score vs. every tracked assignee

Composite of portfolio volume, filing velocity, technology breadth, and claim depth (0–100)

57 Top 6% higher than 94% of 50,000 US assignees

Each bar is a band; taller bars hold more US assignees. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source USPTO PatentsView, PlainPatent Innovation Score · 2015–2025

USPTO utility patent grants by year · 2015–2025

Grants by year

Teal-shaded recent years (2020–present) versus the 2015–2019 baseline. Full figures in the table below.

View data table

Hallmark Cards, Incorporated patent grants by year, 2015–2025
Year	Patents Granted	Share of Period
2015	11	11.5%
2016	11	11.5%
2017	12	12.5%
2018	8	8.3%
2019	8	8.3%
2020	9	9.4%
2021	5	5.2%
2022	9	9.4%
2023	4	4.2%
2024	9	9.4%
2025	10	10.4%

Which technologies does Hallmark Cards, Incorporated patent most?

B42D - BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS 36

G09F - DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS 30

B65D - CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES 14

A63H - TOYS, e.g. TOPS, DOLLS, HOOPS OR BUILDING BLOCKS 12

G06T - IMAGE DATA PROCESSING OR GENERATION, IN GENERAL 9

G06F - ELECTRIC DIGITAL DATA PROCESSING 9

G06K - GRAPHICAL DATA READING ; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS 9

G06Q - INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR 8

A47F - SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS 6

G06V - IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING 6

F21V - FUNCTIONAL FEATURES OR DETAILS OF LIGHTING DEVICES OR SYSTEMS THEREOF; STRUCTURAL COMBINATIONS OF LIGHTING DEVICES WITH OTHER ARTICLES, NOT OTHERWISE PROVIDED FOR 5

F21Y - INDEXING SCHEME ASSOCIATED WITH SUBCLASSES F21K, F21L, F21S and F21V, RELATING TO THE FORM OR THE KIND OF THE LIGHT SOURCES OR OF THE COLOUR OF THE LIGHT EMITTED 5

F21W - INDEXING SCHEME ASSOCIATED WITH SUBCLASSES F21K, F21L, F21S and F21V, RELATING TO USES OR APPLICATIONS OF LIGHTING DEVICES OR SYSTEMS 5

F16C - SHAFTS; FLEXIBLE SHAFTS; ELEMENTS OR CRANKSHAFT MECHANISMS; ROTARY BODIES OTHER THAN GEARING ELEMENTS; BEARINGS 4

G07B - TICKET-ISSUING APPARATUS; FARE-REGISTERING APPARATUS; FRANKING APPARATUS 4

Top 15 of 48 technology areas

Patent Moat Analysis

Portfolio Volume Light

Tech Breadth Multi-domain

Claim Depth Standard

Velocity Declining

Where it ranks

Overall rank by patents

#3,775

Across all tracked assignees

Innovation Score

57.0 out of 100

View all rankings →

Data Source

USPTO PatentsView, US granted patents 2015–2025

How is Innovation Score calculated?

Frequently Asked Questions

How many patents does Hallmark Cards, Incorporated hold?

Hallmark Cards, Incorporated holds 96 US granted patents filed between 2015 and 2025, spanning 48 technology areas.

What is Hallmark Cards, Incorporated's Innovation Score?

Hallmark Cards, Incorporated has an Innovation Score of 57.0 out of 100. This composite metric weighs portfolio volume (40%), filing velocity (20%), technology breadth (25%), and claim depth (15%).

What technology areas does Hallmark Cards, Incorporated focus on?

Hallmark Cards, Incorporated's top technology area is B42D (BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS) with 36 patents. The company has filed patents in 48 CPC subclasses total.

Is Hallmark Cards, Incorporated's patent filing rate increasing or decreasing?

Hallmark Cards, Incorporated's recent filing velocity is -8% compared to the prior five-year period. Filing activity has slowed relative to earlier years.

What does claim depth mean for Hallmark Cards, Incorporated's patents?

Hallmark Cards, Incorporated's patents average 16.8 claims each. This falls within the standard range, providing solid legal coverage.

How is the Hallmark Cards, Incorporated patent data sourced?

All patent data comes from USPTO PatentsView, a public research dataset maintained by the United States Patent and Trademark Office covering US granted utility patents from 2015 to 2025.

How to use this portfolio

Hallmark's 96 grants land it in the top 6% by Innovation Score, but volume alone doesn't tell you where the strength sits.

Read that count against the largest US assignees before treating it as dominance - Hallmark ranks #3,775 of 50,000. Top 50 holders
Most of this portfolio concentrates in B42D - see who else leads that technology area. B42D leaders
Check what the four-part Innovation Score actually rewards before comparing it to another company. How the score works

Patent counts and the Innovation Score measure patenting activity, not commercial success or the legal strength of any patent. Many patents are filed defensively. Verify the status of an individual patent against official USPTO records.

Data sourced from USPTO PatentsView - official U.S. government patent data. See our methodology for computation details. Retrieved and formatted by PlainPatent Editorial

Disclaimer: This information is provided for informational purposes only and does not constitute professional advice. Data is sourced from the USPTO PatentsView database. Consult a qualified professional before making decisions based on this data.

Read our methodology - how this data is sourced, computed, and verified.

Data sources used on this page

USPTO PatentsView - the disambiguated bulk patent-grant, assignee, and CPC data this page's figures are derived from. patentsview.org
Cooperative Patent Classification (CPC) - the joint USPTO/EPO classification scheme used to group patents by technology area. cooperativepatentclassification.org
USPTO Patent Public Search - the official interface to verify the status of any individual patent. ppubs.uspto.gov

Compiled byPlainPatent Editorial, US Patent Intelligence Editorial Team · May 15, 2026

Every figure on PlainPatent is rendered directly from USPTO source data, no number is typed in by an editor. This page draws directly on USPTO source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of May 2026.